How long have they been in the field? What kind of education do they have? Work experience? Have they run any successful ICOs? Do they advise on any ICOs?
How many followers do they have? Where else do they write/speak? How does what they say influence the market at large?
How active are they on social? Are they one of the first to comment on breaking events? Do they respond to followers?
Do they only cover one topic/aspect or do they cover cryptocurrency and the blockchain as a whole? Are they focused on the crypto market or do they discuss finances at large?
Armstrong’s experience is different than most influential crypto big players. He isn’t the head of a major cryptocurrency, he is the CEO of Coinbase. Armstrong has a Master’s Degree in Computer Science.
Since Coinbase is one of the leading fiat-based cryptocurrency exchanges in the world, Armstrong can throw around his weight pretty easily. For example, at the end of 2017, there were many rumors swirling around that Ripple’s currency (XRP) would be added to Coinbase and the price reflected the anticipation and disappointment. While this example was just a rumor, it displays the influence that Armstrong has at his control.
Armstrong’s coverage is fairly limited. While Armstrong takes part in several interviews talking about the crypto market, he rarely talks about the technological aspects of the blockchain, decentralization, or social benefits of a digital currency. Armstrong gravitates to his area of expertise, the cryptocurrency (stock) market, and cryptocurrency regulation.
Armstrong is quite active on social media and in the media. Armstrong is mostly active on Twitter where he posts about the exchange’s happenings.
If the recent cryptocurrency craze is compared to the gold rush in California in 1849, then Armstrong is a supply shop at which many gold enthusiasts are buying goods. People love Coinbase when the crypto market is going up but curse it when the fees go up or if they can’t invest in more altcoins.